Hello Kitty And A Princess Launch New Champagnes

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By Paige Donner. For more news and updates from the World of Wine, listen to my weekly broadcast on World Radio Paris at WorldRadioParis.com 

World of Wine by Paige Donner WRP Hello Kitty Champagne

Hello Kitty Has Her Own Champagne

Launched just in time for this year’s New Year’s Eve celebrations, Kitty-chan, as the famous little Kitty character is known in Japan, has just been released worldwide as a label on her own chamapagne bottles.

Champagne is a Demi-sec rose’ blended with 50% Pinot Noir, 30% Pinot Meunier and 20% Chardonnay. It’s known as Cuvée Speciale.


« I thought Hello Kitty was just for 5 – 10 year olds until I saw a Hello Kitty launch party in LA hosted  by Beyonce and Paris Hilton, » said the brains behind the brand’s champagne label, Dutch businessman Paul Herman.

It took a year from the time he approached Sanrio, Hello Kitty’s parent company who gave him the global license, until the release and launch of  Hello Kitty Champagne at this year’s Hong Kong International Wine & Spirits Fair.

This Cuvée Special HELLO KITTY was produced in a very small quantity for Asian countries only for the 40th anniversary of SANRIO HELLO KITTY. The cuvée for this label made from Champagne Hostomme is now no longer available.

Hello Kitty products come in a variety of luxury editions such as Kitty-branded Swarovski-encrusted bikes and even Mini Coopers – and now pink champagne.

Cuvée Spéciale is bottled with 16 individual labels designed by Japanese designer and artist Hiro Sugiyama

The bottles  are expected to become collector’s favourites.

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Virginie Taittinger Starts Her Own Champagne Label

Virginie Taittinger launches Virginie T' Champagne
Virginie Taittinger launches Virginie T’ Champagne


At the moment sold only directly via her website, Virginie Taittinger, once known as the Princess of Champagne, has created and launched her own champagne label.

Virginie T’ is the name of her new champagne label and it comes in rose’ and Non-Vintage Brut. The NV Brut retails for just under £30 per bottle. She now also has her own winery in Sillery, a village near Reims, she recently announced.

Virginie, who the French press often used to refer to as « la princess du Champagne » worked with her father in the Taittinger family champagne dynasty until the company was purchased by Starwood Capital in 2006. The family regained control of the champagne house in 2007 along with Credit Agricole. Pierre-Emmanuel Taittinger now holds a 37% stake in Taittinger which is wholly separate from Virginie’s recent undertaking and her new label Virginie T’.

I’m Paige Donner. For more news and updates from the World of Wine, listen to my weekly broadcast on World Radio Paris at WorldRadioParis.com 




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